What Does NTA and BTL mean?

btl

btl

Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Below the Line)

We could then divide advertising actions into 2 groups:

ATL (Above the line) Actions

All the advertising campaigns that use mass media.

Conformed by:

Traditional Advertising:

They are the actions performed on any type of media, massive or otherwise, from pre-established formats, eg TV, print (newspapers, magazines etc.), Radio, public road.


TV Example:

YouTube Preview Image


Print Examples:

ej-Grafica-1


ej-Grafica-2


NTA (Non-traditional advertising )

It is based on actions performed on any type of media, massive or not, but from no pre-established formats.

Public Road Examples:

YouTube Preview Image


ej-NTA


BTL (Below the Line)

They work in alternative media communication or non-traditional formats so there are no pre- established formats for these actions, they are pure creativity. It depends on the creative to set the more correct and efficient form to communicate what the advertiser asked.

BTL Example:

Avertiser: Mini Cooper

Issue: Communicating the new promotion to purchase a Mini Cooper model in 99 € / month payments for Christmas.

Idea: They  made giant cardboard boxes, with a picture of the Mini Cooper model, which were located in central locations next to the trash boxes emulating Christmas thrown away presents boxes.

YouTube Preview Image


More BTL Examples:

ej-BTL-1-(1)


ej-BTL-1-(2)


ej-BTL-2


Have you seen any NTA or BTL actions you like? Do you have a favourite? Share them with us in the comments!

Hope you enjoyed this quickie See you in the next post people!

Hi! my name is Federico Rusconi and I´m an Argentinian advertisement student. I love animation, graphic novels and graphic humor. Read my post and maybe you`ll learn some thing about this topics. You can find me on Twitter

16 Comments

  • August 10, 2010

    zabox.net

    What Does NTA and BTL mean? | Concept Dezain…

    Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Between The Lines)…

  • August 10, 2010

    pligg.com

    What Does NTA and BTL mean? | Concept Dezain…

    Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Between The Lines)…

  • August 10, 2010

    designfloat.com

    What Does NTA and BTL mean? | Concept Dezain…

    Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Between The Lines)…

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  • What Does NTA and BTL mean? …

    Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Between The Lines)…

  • August 10, 2010

    bloggerden.com

    What Does NTA and BTL mean? | Concept Dezain…

    Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Between The Lines)…

  • August 10, 2010

    favshare.net

    What Does NTA and BTL mean? | Concept Dezain…

    Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Between The Lines)…

  • August 10, 2010

    joyoge.com

    What Does NTA and BTL mean? | Concept Dezain…

    Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Between The Lines)…

  • August 10, 2010

    designbyarm

    Now I knew what does ntl and btl mean- -
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  • October 11, 2010

    Ivancosic

    Afaik – BTL means “bellow the line”
    http://en.wikipedia.org/wiki/Below_the_line_(advertising)

    Between the lines is just a UK based marketing agency

  • October 18, 2010

    MR. D

    Hi Ivancosic!, you are right, I`ve made a mistake. The right name is “Below the Line” like you are saying. I`ll make the change ASAP.

    Thanks for correcting me.

  • October 19, 2010

    Ivancosic

    <3

  • March 19, 2011

    SEO

    Thanks you for share, great

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