The world is moving really fast, and so are the people in it. According to a research web surfers do not spend more than 5 seconds on a website if they do not find what they are looking for quickly.
So if you do not want to loose your visitors for-ever then should work on making your website easily navigable and all the links on your site should be easily accessible so that your visitors do not find any difficulty in what they are looking for.
Always remember websites are either to inform people about the product or service or to sell them, both ways easy and good web navigation and proper links are important. So in this article you will find some basic ways of making your site easily navigable.
- Clear Links: The first and foremost thing is to make sure that your navigational elements are clearly linked. Buttons, menus, underlining the text or changing color on mouse are the most common way of putting links. Try to use one of these methods as most of the web designers are used to these and may find it difficult to search links if they are present in some other form.
- Add Little Description with Links: If you have some non-conventional links on your website, then add a little information about how the user can get the specific information or how the user can approach the link. It’s better to write this information in a different font from the one being used on your site. For instance: Your whole web content is written in Calibri style then write this information about the link using Italics. This different font will make your link info more visible and easy for user to find it.
- The Lesser Clicks the Better: I am not a big time fan of “Three Click Rule” as it has become obsolete, but yes I still believe that the fewer clicks the user has to press the happier your user will be. And consumer satisfaction is most important. So try to make your every page on your website reachable in least possible clicks.
Navigation Element Location:
- Top Menus: the area right below the page header graphics or Logo design of a company is the top navigation menu. This might contain a single link, drop down menu or expended menus. This is the most common type of navigation element location. Most of the visitors search in the top menu for their desired link.
- Bottom Menus: This bottom menu usually contains single links. They usually have the same links as sometimes provided in the top menu, this is done so that the use do not have to go all the to the top of the page again to find a certain link.
- Right and Left Side Navigations: These navigations are implemented as either a column or written content. Left side mostly have single links or drop down menu related to the product being provided. Sometimes these left menus also have links to share the page on any social media. However, right side navigation mostly have advertisements.
Important Page Navigation Elements:
- Login Boxes: They are mostly present o the left top of the website. Sometimes it is also present in the right side navigation.
- Breadcrumbs: They can either be link or graphical representation. They are usually located on the top left side of the page. Each word or graphic in this breadcrumb is link to the previous page. It looks somewhat like this:
- Shopping Carts: If you sell your products online then you definitely use a shopping cart. So this shopping cart should be prominently displayed on right side of the page, may be as part of header, on each page!
There are many other navigation elements present on the webpage such as advertisement, order buttons, external or internal page links, site maps or downloadable items. Whichever item is used make sure it is prominent enough for the user to find it easily as good navigation can increase the number of visitors and who knows they might become your loyal clients.