In my first guest post on this blog, I wrote on the positive use of negative space in logo design. I discussed the concept of using empty spaces to make creative shapes around subject of an image.
Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity.
By cleverly using reverse perspective or subtracting unnecessary elements from the design, you can hide a symbol in the logo and construct a memorable brand identity. Let us recall the famous example of FedEx logo for a moment. By utilizing the negative space between ‘e’ and ‘X’, it fabulously incorporates a hidden ‘arrow’ for the audience to remember. It is because of this dexterity that the famous logo is memorized by millions all over the world.
Today, I would like to share an exciting collection of 25 logos that employ the technique of negative space. You will find a unique meaning hidden in each of these inspiring logos that will give you an insight on how to create negative space logos of your own.
Australian wine
Biobuddha
Two knives
Benevolence.tv
Northridge Homes
Highly Decorated
North Construction
Hairdresser
Hafiz Bacote
Net Credit
Come Home Café
VIA
HE Logo
MyShirt
Face to Face
HD LIVE
Happy Catfish
Explorations
Beat Fettish
Texas Wine
Mountain
Jupiter
Fork & Knife
Ashley
SpadeDealer
FlyFinland
zabox.net
25 Exciting Logos That Employ Negative Space Technique | Concept Dezain…
Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity….
bloggerden.com
25 Exciting Logos That Employ Negative Space Technique | Concept Dezain…
Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity….
Logo Design Serives
Awesome logo design … i am impress …. thanks shear
Simon
Very nice. I particularly like the Australian Wine one.
Eps Logo Designs
These designs are just amazing, especially the hairdresser logo, look the designer put a lot of time into it. Great post overall.