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Thursday, February 16th, 2012 | Written by:

25 Exciting Logos That Employ Negative Space Technique

negative-space-banner

In my first guest post on this blog, I wrote on the positive use of negative space in logo design. I discussed the concept of using empty spaces to make creative shapes around subject of an image.

Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity.

By cleverly using reverse perspective or subtracting unnecessary elements from the design, you can hide a symbol in the logo and construct a memorable brand identity. Let us recall the famous example of FedEx logo for a moment. By utilizing the negative space between ‘e’ and ‘X’, it fabulously incorporates a hidden ‘arrow’ for the audience to remember. It is because of this dexterity that the famous logo is memorized by millions all over the world.

Today, I would like to share an exciting collection of 25 logos that employ the technique of negative space. You will find a unique meaning hidden in each of these inspiring logos that will give you an insight on how to create negative space logos of your own.

Australian wine

Australian-wine


Biobuddha

biobuddha


Two knives

Two-knives


Northridge Homes

Northridge-Homes


Highly Decorated

Highly-Decorated


North Construction

North-Construction


Hairdresser

Hairdresser


Hafiz Bacote

Hafiz-Bacote


Net Credit

Net-Credit


Come Home Café

Come-home-cafe


VIA

VIA


HE Logo

HE-Logo


MyShirt

MyShirt


Face to Face

Face-to-Face


HD LIVE

HD-LIVE


Happy Catfish

Happy-Catfish


Explorations

explorations


Beat Fettish

Beat-Fettish


Texas Wine

Texas-Wine


Mountain

Mountain


Jupiter

Jupiter


Fork & Knife

Fork-Knife


Ashley

Ashley


SpadeDealer

SpadeDealer


FlyFinland

FlyFinland



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Category: Articles / Inspiration
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About Nora Reed

Nora Reed runs Logoblog.org where she writes about trends on logo designs, tips for logo designers, famous logos and showcases inspiring logo design collection.

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4 Responses

February 21, 2012

Awesome logo design … i am impress …. thanks shear


February 21, 2012

Very nice. I particularly like the Australian Wine one.