25 Exciting Logos That Employ Negative Space Technique

negative-space-banner

In my first guest post on this blog, I wrote on the positive use of negative space in logo design. I discussed the concept of using empty spaces to make creative shapes around subject of an image.

Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity.

By cleverly using reverse perspective or subtracting unnecessary elements from the design, you can hide a symbol in the logo and construct a memorable brand identity. Let us recall the famous example of FedEx logo for a moment. By utilizing the negative space between ‘e’ and ‘X’, it fabulously incorporates a hidden ‘arrow’ for the audience to remember. It is because of this dexterity that the famous logo is memorized by millions all over the world.

Today, I would like to share an exciting collection of 25 logos that employ the technique of negative space. You will find a unique meaning hidden in each of these inspiring logos that will give you an insight on how to create negative space logos of your own.

Australian wine

Australian-wine

 

Biobuddha

biobuddha

 

Two knives

Two-knives

 

Benevolence.tv

benevolencetv

 

Northridge Homes

Northridge-Homes

 

Highly Decorated

Highly-Decorated

 

North Construction

North-Construction

 

Hairdresser

Hairdresser

 

Hafiz Bacote

Hafiz-Bacote

 

Net Credit

Net-Credit

 

Come Home Café

Come-home-cafe

 

VIA

VIA

 

HE Logo

HE-Logo

 

MyShirt

MyShirt

 

Face to Face

Face-to-Face

 

HD LIVE

HD-LIVE

 

Happy Catfish

Happy-Catfish

 

Explorations

explorations

 

Beat Fettish

Beat-Fettish

 

Texas Wine

Texas-Wine

 

Mountain

Mountain

 

Jupiter

Jupiter

 

Fork & Knife

Fork-Knife

 

Ashley

Ashley

 

SpadeDealer

SpadeDealer

 

FlyFinland

FlyFinland

 

Nora Reed runs Logoblog.org where she writes about trends on logo designs, tips for logo designers, famous logos and showcases inspiring logo design collection.

5 Comments

  • February 16, 2012

    zabox.net

    25 Exciting Logos That Employ Negative Space Technique | Concept Dezain…

    Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity….

  • February 16, 2012

    bloggerden.com

    25 Exciting Logos That Employ Negative Space Technique | Concept Dezain…

    Negative space not only provides room for creativity, but it also keeps the logo simple and minimalist. The idea behind using this skill in logo design is to form a meaningful concept for the brand identity….

  • February 21, 2012

    Logo Design Serives

    Awesome logo design … i am impress …. thanks shear

  • February 21, 2012

    Simon

    Very nice. I particularly like the Australian Wine one.

  • June 5, 2015

    Eps Logo Designs

    These designs are just amazing, especially the hairdresser logo, look the designer put a lot of time into it. Great post overall.

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