Nowadays the blogosphere is getting bigger and bigger and the users of the Internet are becoming aware that the new best friend of men is the blog. This online presence, created initially as an online journal, is nowadays a very good opportunity to gain a serious income.
Many of these new blogs are created with the purpose of obtaining some money. Unfortunately, the big amounts of money are gained by the blogs, which have assured a heavy-traffic. Certainly, all started from 0 visitors so nobody, when launching a blog should be scared by this fact.
A blog may be maintained by a single person but when we are talking about a profitable one, a single blogger isn’t enough and sometimes numerous members in a team are required. Here, I share with you the prototype of a blog which most probably is monetized and the money received assures a decent financial independency.
It isn’t a strict recipe, each blog has its own specific problems so don’t worry if your team behind your “business” is varying from what you have read here. Also the team of a blog is in fact the evolution of the blog; initially a single man was responsible for creation of it (in the majority of cases) and across time a team is being built.
The Owner – “The Boss”
Even the Huffington post, the most expensive blog ever sold, at its beginnings didn’t have the best design but along the time its evolution was exponential. This blog and all the great ones are enjoyed daily by billions of readers, while they weren’t as visited back in the days as they are currently, it was the work of single person who really believed in the potential of blogging.
More pragmatically, he is the boss and each member from the team behind the blog subordinates to him. In the blogosphere of web design, the most famous owner of a blog is Vitaly Friedman, who manages Smashing Magazine.
His status doesn’t suppose him to sit behind a desk and give orders, as some capitalist imagines portray business owners; he may be an editor and writer (a pretty common case amongst owners of web design & development blogs).
Personally, I consider him the most important “player”, facing the most difficult situations; the editor(s) of a good blog is working all day long and any potential mistake is quickly noticed and may be sanctioned by the readers. The work of him/them starts with editing the posts and scheduling these assuring the continuity, both in number and content because the success of a blog is strictly dependent of it.
Answering to various emails (and a blog supposes a full Inbox) means more hours spent regularly and apparently these are a loss of time, but it is totally wrong to consider this statement valid.
First of all, a new email may have attached a good guest post or a very attractive proposal so no one wants to lose such offers. Secondly, any reply to a message sent by a reader means for them that they aren’t specking in vain. Even though we are facing a crushing revolution in advertising, the word of mouth has its major role and it may bring a good extra traffic.
The same as the owner, the editor(s) may be an active article provider or playing the next role, the author.
In the posture of an author, the folk assures the effective posts so it is obvious that he is really indispensable. Their work is the base of the posts; definitely they don’t play a big decision-taking role, but without the authors the blog won’t work.
The work of the authors must be strictly supervised by the editor(s) else they could write similar posts, having very different approaches and styles, enough chase away the visitors. Another problem related to the authors is to have a clear established schedule of posting so to avoid the unwanted situation when there is no post on the dashboard of the editor.
These categories are a must for each important blog, but here other players, in the case of a really heavy traffic, may be interview.
The SEO Especialist
Any important blog should have a person who must work on a better positioning in the search engines; anyone knows that the search engines are the best sources of new visitors and to neglect them is the equivalent of an online suicide.
No one says that a usual blog shouldn’t have a strong policy to be more search engine friendly, so it is highly recommended to pay attention to the distribution of traffic or anything related to SEO. In a nutshell, each administrator of blog must pay attention to his strategy of gaining a better position in the search of engines, and when the blog reaches maturity and the incomes are decent, the role of a SEO specialist must be taken by a real pro.
A profitable blog may represent a difficult task to financially manage and an accountant may be a pertinent solution. The existence of this role is strictly related to impressive revenues else, this activity may easily be taken by the owner or editor.
In conclusion, once the blog evolves, the seemingly the staff behind a blog evolves as well, but no one should worry that his online presence doesn’t respect this pattern. The decisive factor is the traffic received and the quality of the posts; it will be great to know the opinions of the readers about the possible structure of a team which administrates a blog.