Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Below the Line)
We could then divide advertising actions into 2 groups:
ATL (Above the line) Actions
All the advertising campaigns that use mass media.
Conformed by:
Traditional Advertising:
They are the actions performed on any type of media, massive or otherwise, from pre-established formats, TV, print, Radio, public road, trains and buses (click here – transit advertising).
TV Example:
You can also watch the award-winning commercial of mike morse here.
Print Examples:
NTA (Non-traditional advertising )
It is based on actions performed on any type of media, massive or not, but from no pre-established formats.
Public Road Examples:
BTL (Below the Line)
They work in alternative media communication or non-traditional formats so there are no pre- established formats for these actions, they are pure creativity. It depends on the creative to set the more correct and efficient form to communicate what the advertiser asked.
BTL Example:
Avertiser: Mini Cooper
Issue: Communicating the new promotion to purchase a Mini Cooper model in 99 € / month payments for Christmas.
Idea: They made giant cardboard boxes, with a picture of the Mini Cooper model, which were located in central locations next to the trash boxes emulating Christmas thrown away presents boxes.
More BTL Examples:
Have you seen any NTA or BTL actions you like? Do you have a favourite? Share them with us in the comments!
Hope you enjoyed this quickie See you in the next post people!
zabox.net
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What Does NTA and BTL mean? …
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What Does NTA and BTL mean? | Concept Dezain…
Hi friends, this time I will talk about two concepts that are used often in advertising and perhaps for those who are not on the subject may not know wthat they are, these concepts are NTA ( Non-traditional advertising) and BTL (Between The Lines)…
designbyarm
Now I knew what does ntl and btl mean- –
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Ivancosic
Afaik – BTL means “bellow the line”
http://en.wikipedia.org/wiki/Below_the_line_(advertising)
Between the lines is just a UK based marketing agency
MR. D
Hi Ivancosic!, you are right, I`ve made a mistake. The right name is “Below the Line” like you are saying. I`ll make the change ASAP.
Thanks for correcting me.
Ivancosic
<3
SEO
Thanks you for share, great